Diploma in Visual Merchandising: Syllabus, Job, Scope 2023 (2023)

Diploma in Visual Merchandising is a 3 month up to 1-year Post-graduation Course in fast-growing Field in Retail merchandising course. In which courses tell us about Advertising, Branding and Retail Merchandising in the field of sales Marketing.

Eligibility or minimum requirements of applying this course is- 10+2 with 50% passing main any subject with any recognized board of India. To Pursue Diploma in Visual Merchandising course, candidates can be from any Discipline.

For admissions, filling the Admission form, Entrance exam and Interview are rarely done by any college or university. Many of the colleges take direct Entry of Candidates.

Top institutes that offer Diploma in Visual Merchandise are NITs, Pearl Academy, Parul University, JD Institute of Fashion Technology, etc. The Average Visual Merchandising course Fees is INR 45,000 To INR 10 Lakhs

The main focus of Visual merchandising is creating the art of Presenting a product or service to the consumers or customers to boost sales.

Diploma in Visual Merchandising Syllabus includes Visual Principles and System,

Importance of shopping Environment, Consumer Behaviour, CAD, Vendor Management, Trend Analysing a

Such candidates were hired in the post of- Visual Merchandiser, Store Manager, Merchandising Consultant, Brand Manager, and their salary is between INR 3 Lakh TO 9 Lakh And The top recruiters are Lifestyle, Big Bazaar, Pantaloons, Reliance Group and Aditya Birla Group Etc.

Diploma in Visual Merchandising: Course Highlights

Duration3-month to 1-year
Course TypeDiploma
Examination TypeSemester and Annual wise Both
Eligibility10+2 with above 50% from any of the recognized board of India
Admission ProcessFill the form of the college and take a direct admission and some of the colleges conduct their own entrance exam and some of the colleges take admission based on 12th passing marks.
Average FeesINR 4,35,000
Average Starting SalaryINR 3 - 4 Lakhs
Top Recruiting companyBig bazaar, Reliance Group, Shoppers Stop, Godrej and Boyce, Pantaloons, Aditya Birla Group, Provogue India Limited, V Marts, Lifestyle
Job PositionsVisual Merchandiser, Store Manager, Layout Designer, Merchandising Consultant, Brand Manager.
Course SpecializationRight Merchandise, Right Place, Right time, Right Quantities, Right Price

Admission Process

Diploma in Visual Merchandising: Admission Process

Admission to the course will either be merit or entrance based. For merit based admissions candidates will have to apply directly to the college. The admission process will be different for entrance based admissions.

Merit Based Admissions

If the college is using a merit list method, the procedure to be entered in college might be longer.

  • The candidate will need to apply for the course. If the name of the candidate appears on the merit list.
  • He/she will need to attend the counseling process.
  • If the candidate is offered admission there, he/she will need to get his/her document verified, and then the fee will have to be paid.
  • With the payments of fee and document verification, the admission process is complete.

Entrance-based Admissions

Some of the top entrance exam like:-

  • NIFT Entrance Exam


Diploma in Visual Merchandising: Eligibility Criteria

  • Candidates must have passed class 10+2 from any recognized board or institute in India.
  • The candidates must have scored at least 50% marks to take admission in college but some of the colleges need 60% to take admission.
  • Some college/Training centers also ask for Internet Knowledge As a mandatory requirement.
  • To conduct the visual merchandising course, candidates can be from any discipline.

Diploma in Visual Merchandising: Entrance Exam

Visual Merchandising cover basically 4 elements:- that are

  • Store Exterior
  • Store Layout
  • Store Interior
  • Interior Display

Diploma in Visual Merchandising: Tips to Prepare for Entrance Exam

After filling the admission form, Go through the exam syllabus thoroughly and follow the timetable to complete the full syllabus on time. Apart From that, you should have some background or knowledge regarding Visual Merchandising Detail, so that these questions are not completely new to you.

  • Practice Minimum 5-year previous Exam paper to know the Examination pattern.
  • Identify your weak point and do more practice on them so at the time of examination you remember them.
  • Purchase or make revision Notes. It helps to revise all the important topics before the exam day.
  • At the time of Leaning makes you Focused on NCERT topics either Maths or Thoroughly, also. Because questions usually come from this.
  • Prepare For Group Discussion and Personal Interview Round as well. Be confident and be Eloquent in your speech.

What is it About?

Diploma in Visual Merchandising: What is it About?

Diploma in Visual merchandising is a part of Retail Store Management which deals with production to Sells a Clothes and Fashion in which Designing, Manufacturing, of the product as well as operations of Store also.

Such Candidates were hired in industries such as Visual Merchandiser, Store Manager, Layout Designer, Merchandising Consultant, Brand Manager who design, produce and sell the product.

If you want to become a Visual Merchandising so you have to know basic information such principle is:

  • Organize
  • Showcase Combination
  • Store Layout
  • Customize Display Windows
  • Design your store to your customers” Taste. First thing first, Identify the target audience and get to know them well.
  • Satisfied consumer and Customer.

Why Study?

Why Study Diploma in Visual Merchandising

  • Visual Merchandising refers to the art of presenting a product or service creatively to the clients to boost sales and to satisfy the consumers. Candidates who wish to make their career in Diploma in Visual Merchandising can complete diploma / Degree / post-graduation / Certificate Course in this field
  • The course is for those students who are interested in the marketing line and wish to gain more knowledge in various aspects of Visual marketing.
  • Some of the career choices in the field of Visual Merchandising are Visual Merchandiser, Visual Merchandising Manager, Visual merchandising coordinator, Visual manager, etc.

Top colleges

Diploma in Visual Merchandising: Top colleges

College NameAverage Annual Fees
Pearl Academy, DelhiINR 9 Lakhs
National Institute of Fashion Technology, DelhiINR 1.2 Lakhs
National Institute of Fashion Technology, Navi MumbaiINR 60,000
National Institute of Fashion Technology, BangaloreINR 70,000
National Institute of Fashion Technology, KolkataINR 35,000
Pearl Academy, MumbaiINR 11 lakhs
Parul University, VadodaraINR 1.8 lakhs
JD Institute of Fashion Technology, DelhiINR 45,000
NITTE School of Fashion Technology, BangaloreINR 1.25 Lakhs
National Institute of Fashion Technology, ChennaiINR 2.25 Lakhs

Diploma in Visual Merchandising: Colleges Comparison

ParameterPearl AcademyNational Institute of Fashion and TechnologyJD Institute of Fashion Technology
OverviewOne of the first institutes to offer higher education in (Rajouri Garden) Delhi, and it is also a famous college for fashion Design purpose Education.One of the best colleges all over India for fashion designing purposes that gives wide exposure and provides the best infrastructure for a better education environment on campus for students.In the list of the best colleges in India JD Institute of Fashion Technology name and it has been consistently having his position in a different discipline.
Average FeesINR 9.5 LakhsINR 1.2 LakhsINR 45,000
Average PackageINR 4 lakhsINR 6 LakhsINR 4.5 Lakhs
Placement CompaniesMyntra, Aditya Birla Group, Future Group, Craftvilla, Loco, IBM, Aaj Tak, Color, NDTVAditya Birla Fashion and Retail Ltd, Landmark Group, Tilburg, Amazon, Reliance Retail, Myntra, Shahi export Pvt Ltd, Raymond Ltd, Orient craft Ltd.Myntra, Amazon, Future Group Etc

Diploma in Visual Merchandising V/s Bachelor’s in Arts: Which is Better?

ParameterDiploma in Visual MerchandisingBA
Full-FormDiploma In Visual MerchandisingBachelor in Arts
OverviewThis course is for those who want to become a store manager or any product merchandiser or in sales marketing Line.This is a graduation degree in which a student is graduated from any good college but after B. A minimum college provides placement.
DomainVisual Merchandiser, Store ManagersGraduation Degree in Arts
Duration1 Year3 Year
Eligibility10+2 From any recognized board of India10+2 From any recognized board of India
Average Annual FeesINR 4 LakhsINR 4-5 Lakhs

Course Syllabus

Diploma in Visual Merchandising: Course Syllabus

Fundamentals of Visual MerchandisingElements of Principles and Design
Color PsychologyLighting Design
Display Error ManagementTrend Analysis and Forecasting
Vendor ManagementVisual Principles and System
Important of shopping EnvironmentMaterial Exploration
Exterior and Interior PresentationProps, Fixture, and Signage
Consumer BehaviorCAD
Draping Style and MannequinComputer Application in Art and Design

Job Profiles

Diploma in Visual Merchandising: Job Profiles

Diploma in Visual merchandising offers a very best and attractive career, candidates after completing diploma are offered job profiles like- Visual Merchandiser, Store Managers, Merchandising Consultant Etc.

These all jobs were depending on qualification and experience, Candidates can expect to be paid well in this career option. As a fresher, candidates are offered an average salary of Rs 3 Lakhs to Rs 4 lakhs per Annum.

Some jobs detail are given below in Table:

Job ProfilesJob DescriptionAverage Starting Salary
Layout DesignerLayout Designer majority work on ensuring efficiency with better layout. They organize store equipment, introduce best practices and optimize operations to make things better and faster.INR 2.4 Lakhs - 3.6 lakhs
Store ManagerStore Managers have a little more responsibility than Visual Merchandisers, as they are responsible for handling day-to-day tasks like stock management Etc.INR 3 Lakhs - INR 4 Lakhs
Visual MerchandiserVisual Merchandiser, as the name suggests, is responsible for the effective delivery of the product to attract more customers. They organized the store element, introduced new internal marketing tactics, and overall ensured that the store looks appealing to both existing and potential customers.INR 3 lakhs - 4 lakhs
Brand ManagerBrand Managers are responsible for creating and maintaining the image and popularity of a brand. Although working as a Brand Manager with bigger companies requires higher education, diploma higher education diploma holders generally work with smaller Sellers only.INR 4.8 Lakhs - 6 Lakhs
Merchandising ConsultantMerchandising Consultants generally work with stores on the client to client basis and better sales performance. They are in high demand during festivals and important days like Diwali and Valentine’s days.INR 4.8 Lakhs - 6 Lakhs

Future Scope

Diploma In Visual Merchandiser: Future Scope

Many market fields can expand the scope of a visual merchandiser Exhibition displays, birthdays, set design, theatrical sets included, theme parties, home and wedding hotel lobbies decoration are some of the widest areas. Many big garments brands like- Action, Amul, Etc.

There are also some best job profiles for Visual and Fashion Merchandiser:

  • Retail Store Manager
  • Fashion Buyers
  • Product Development Manager
  • Visual merchandiser Artist
  • Fashion Marketing
  • Showroom sales manager
  • Account Executive
  • Fashion Coordinator.

And many more jobs were discovered in the future by company needs.


Diploma in Visual Merchandising: FAQs

Ques: Is the Diploma in Visual Merchandising a Good Course?

Ans: Diploma in visual Merchandising is a top course in India that is especially aimed at students who want to make a career in the field of Visual Merchandising such as - Manufacturing Departments, Designing Departments of fashion and Arts.

The courses are perfect for the Retail sector students. students can also go through many courses after the Diploma in Visual Merchandising Such as MBA, M.A, etc.

Ques: Is there any college that Provides an Education Loan to complete a Diploma in Visual Merchandising From India?

Ans: No, college doesn't provide any type of Education Loan Students have to take an education loan from Bank or other Loan institution.

Ques: Is a Diploma in visual Merchandising is Better than BCA?

Ans: If you are Eligible for both the courses, i.e., You have taken science and Visual course in class 12th when you choose Visual merchandising Because many companies and industries in the Retail Merchandising Field Need an Employer with a background in Retail Store as they are strong and have algorithms which help them in Analysis and decision making.

But in the comparison of Visual Merchandising with BCA, there is always a difference like - salary, job, Placements. BCA is tougher Than Diploma in Visual Merchandising ( Retail Marketing) but if you get opportunities to pursue BCA from the top colleges of India so you should Prefer BCA.

Ques- What Are the Top Diploma in Visual Merchandising College in Delhi?


College Name
JD Institute of Fashion Technology
Pearl Academy
National Institute of Fashion Technology
New Delhi YMCA
YWCA Vocational Training Institute

Ques: How can I take admission in Diploma in Visual Merchandising in India?

Ans: The Candidate Must qualify a national level of examination and State level or Institute level Entrance Exam for admission in Visual Marketing IIT JEE

  • NIFT

These are the popular Diploma in Visual Merchandising Entrance exam In India

Ques. What is the Basic Difference Between Diploma in Visual Merchandising and B.E?

Ans. Visual merchandising stands for Diploma degree in Retail Marketing while B. E stands for Bachelor of Engineering The Main Difference Between both the Degree is their Practical Impact, Course Material, Educational Teaching, and Orientation and Vehicle manufacturing.

Ques. What is the skill required for a Diploma in Visual Merchandising?

Ans. All the candidates have required to have below the skill to perform well in their Retail Marketing Course, they skill are:-

  • Ability to communicate Verbal and Written
  • Creativity
  • Critical Thinking and Problem Solving
  • Commitments and Desire to learn
  • Attention to detail
  • Acquaintance with Educational Sector
  • Teamwork
  • Multifaceted Exposure
  • Leadership Skills

Ques. What are the Different Jobs Profiles Offers To Diploma in Visual Merchandising candidates?

Ans. After completing a Diploma a Candidates Can Easily find a job in Some of the candidates also preferred academic Jobs like Teaching in school and being a lecturer in college and Universities and Design Manufacturing Industries, Maintenance and Services Station, Private Transports companies, Defence Services, and Fashion Universities and Colleges, Retail store and Wholesale Shops.

Ques. Which Branch In Diploma in Visual Merchandising has More Scopes?

Ans. Candidates who Scored good marks or Rank in NIFT surely go for a government school and college as a Designer or Manager in visual Merchandising. They were hired by the best companies and get the good salary that they Deserve.

Ques. What can I do after my Diploma in Visual Merchandising?

Ans. After completing a Diploma candidates prefer a research degree Such as a Ph.D. candidate who Can Find suitable jobs after completing Diploma If a Candidate has a mindset of Entrepreneurship so he can open his own Business or Company, or if candidates want to go into the teaching line so he or she can join college and School also.


What is the scope of visual merchandising? ›

The scope of a visual merchandiser can expand to many market fields. Exhibition displays, birthday celebrations, set design, theatrical sets included – theme parties or home or wedding hotel decoration are some of the popular areas.

What is the future of visual merchandising? ›

Future of visual merchandising in fashion

Possibly the biggest advantage of digital contact with the shopper is the ability to customise their shopping experience. Using personal shopping and preference data for each registered customer, it is possible to suggest specific products to each specific customer who opts-in.

What career paths are related to visual merchandising? ›

A Visual Merchandising Arts diploma will open doors to many career options including: photo-stylist, retail visual merchandiser, set or prop designer, special events coordinator, professional organizer, wedding decorator, home stager, window display artist, trade-show booth designer.

Which course is best for visual merchandising? ›

Visual Merchandising Course Highlights
EligibilityB.Des, B.V.C, B.V.A, B.F.A (10+2) M.Des, M.V.A, M.F.A, M.V.C (Bachelor's degree)
Admission ProcessEntrance Test NIFT EE, CEED, AIEED, NID DAT / Cut Off
Course FeesBachelor's degree (Rs 5,00,000 to Rs 12,00,000) Master's degree (Rs 59,000 to Rs 7,00,000)
7 more rows

What are the benefits of visual merchandiser? ›

Increased sales - Effective visual merchandising can have a clear and positive effect on retail sales. Clear pricing, well-stocked shelves, simple displays and prominent sale signs can help drive profits while improving the shopping experience for your customers.

Is merchandising a good career path? ›

These positions typically involve a high level of creative and professional engagement. Merchandising is a good career for people who are both creative and detail-oriented.

What is the highest salary for a visual merchandiser? ›

Highest salary that a Visual Merchandiser can earn is ₹7.0 Lakhs per year (₹58.3k per month).
These are the top skills of a Visual Merchandiser based on 640 jobs posted by employers.
  • Visual Merchandising.
  • VM.
  • Sales.
  • Retail.
  • Merchandise Displays.

What can I do after visual merchandising? ›

Another option could be to move into retail merchandising, retail design (designing the layout of stores), or into exhibition or interior design. You could also work as a freelance display designer, creating one-off displays for clients or move into online merchandising.

How do I start a career in visual merchandising? ›

To become a visual merchandiser, you need an education in design and marketing and work experience in retail. Though some jobs require a bachelor's degree in design or a related field, some visual merchandiser jobs only require an associate degree.

What is another name for a visual merchandiser? ›

Job titles that are related to a Visual Merchandiser are: Visual Merchandising Coordinator. Visual Specialist.

Can you make a career out of merchandising? ›

There are many possible career paths you can pursue if you major in Fashion Merchandising, including product development, buying, event planning, styling, sustainability, and more.

What are the 3 most important in visual merchandising? ›

Branding. Senses. Displays. These three words define the three most basic elements of visual merchandising and can help you win at the point of sale, no matter what type of merchandise you have to offer.

Who is a famous visual merchandiser? ›

Glamorous History: Barbara D'Arcy, Most Famous Visual Merchandiser.

Is it hard to be a visual merchandiser? ›

Whether you are looking to get into that first visual merchandiser role or take the next step, it is worth taking time to pause and think about what you are looking for and how you can get it. On the surface, being a VM is a glamorous and exciting job. But in reality, it is a lot of hard work and long hours.

What is the most important part of visual merchandising? ›

The most important aspect in visual merchandising is your store layout and the way customers can navigate through it. Always try to use most of the space to display your merchandise, while leaving enough room for customers to walk around the store.

What are the 5 types of displays? ›

The five types of digital product displays are CRT, LCD, LED, plasma, and OLED.

What is the difference between merchandiser and visual merchandiser? ›

Merchandisers/Merchandise Planners are responsible for having the right stock in the right place at the right time to maximise sales and to minimise mark down. Visual Merchandisers are concerned with promoting the identity of brands and new products both instore and online in order to boost sales.

What is the life of a visual merchandiser? ›

What does a Visual Merchandiser do? Retail businesses and other organizations use visual merchandisers to design and promote their products or services. A visual merchandiser will create eye-catching store layouts and product displays helping to attract customers and encouraging them to buy.

What is the income of a merchandiser? ›

The average Merchandiser salary in the United States is $66,185 as of March 28, 2023, but the range typically falls between $56,813 and $75,775.

What are the 5 types of merchandise? ›

The top five types of merchandising are product, retail, visual, digital, and omnichannel. Though classified into five different categories, they are primarily interrelated.

What are the 5 types of merchandising? ›

Types Of Merchandising
  • Product Merchandising.
  • Retail Merchandising.
  • Digital/E-Commerce/Online Merchandising.
  • Visual Merchandising.
  • Omnichannel Merchandising.

How many hours a week does a visual merchandiser work? ›

Around 50% of people employed as Visual Merchandisers work full-time hours, in all their jobs combined. This is 16 percentage points below the all jobs average (66%). Full-time workers work an average of 42 hours per week in their main job. This is similar to the all jobs average (44 hours per week).

Who can be a visual merchandiser? ›

Visual Merchandiser Requirements:

Bachelor's degree in graphic design, visual communications, spatial design, interior design, retail management, or a related field. Proven work experience as a visual merchandiser or visual manager. Comprehensive portfolio of relevant visual design work.

How much does visual merchandising at Louis Vuitton pay? ›

The estimated middle value of the base pay for Visual Merchandiser at this company in the United States is $18.65 per hour.

How much do visual merchandisers make in Canada? ›

The average visual merchandiser salary in Canada is $44,981 per year or $23.07 per hour. Entry-level positions start at $33,150 per year, while most experienced workers make up to $48,139 per year.

Do visual merchandisers work in store? ›

Visual Merchandisers present, arrange and display items in stores and shop windows, that is, in crucial places where customers get to see, pick and buy products.

What is a good example of visual merchandising? ›

Visual merchandising is presenting or displaying products in a way that makes them visually appealing and desirable. Things like themed window displays, dressed mannequins, the arrangement of running shoes on a wall, and fresh fruits organized by color are all examples of visual merchandising.

What qualifications do you need to be a merchandiser? ›

The courses to pursue to become a merchandiser are Diploma in Visual Merchandising, Diploma in Fashion Merchandising, BDes with specialization in fashion and merchandising, Certificate course in Visual Merchandising, Online Courses on Retail Management.

What is visual merchandising courses? ›

Visual Merchandising courses concentrate on teaching students how to better design and create displays in stores. Store layouts are also optimised in order to increase footfall and in turn sales.

Is visual merchandising a hard or soft skill? ›

Some popular Visual Merchandiser hard skills are Visual Merchandising, Window Displays, Styling, Fashion, Merchandising, Retail, Mannequin Styling and Apparel.

What are the two types of visual merchandising? ›

Types of visual merchandising

Mannequins: The type, styling and positioning of mannequins can communicate messages to your customers. Point of purchase display: The signage, decor and physical structure of points of purchase are part of visual merchandising.

What is the job title of a merchandiser? ›

A Merchandiser, or Retail Merchandiser, handles a store's inventory levels and product displays. Their main duties include submitting warehouse inventory reports, clearing any unwanted products from displays and monitoring the sales performances of products.

What is the difference between fashion and visual merchandising? ›

The visual merchandising team are the people in charge of designing the layout, floor plan, and the displays of the store in order to increase sales. The fashion merchandising team are the people who are involved in the production of fashion designs and distribution of final products to the end consumer.

How do I become a merchandiser in Canada? ›

Most of the requirements for a merchandiser are skill-based rather than education-based.
  1. Completion of secondary school is required.
  2. A university degree or college diploma in business, marketing or a related program is usually required.
  3. Previous work experience in retail or wholesale establishments is usually required.

What are the three careers that are in the merchandising pathway? ›

Consider the following job titles in your job search in the merchandising career path:
  • Merchandise processor.
  • Merchandising specialist.
  • Reset merchandiser.
  • Retail merchandiser.
  • Visual merchandiser.
  • Merchandise coordinator.
  • Merchandiser.
Oct 14, 2022

Is visual merchandising a skill? ›

A good Visual Merchandiser has the right blend of product knowledge, style, marketing skills, and design sense to succeed in this career. They must be familiar with the store's products and current trends, create displays that are both enticing and well presented so that they are attractive to customers.

What are the 4 main elements in visual merchandising? ›

What Are the Four Elements of Visual Merchandising?
  • The four major elements are:
  • Colour. Colour plays a huge role in visual merchandising. ...
  • Landscaping. ...
  • Storytelling. ...
  • Signage. ...
  • These four elements of visual merchandising go hand in hand.

What are the three rules of visual merchandising? ›

5 Golden Rules of Visual Merchandising
  • #1) Change It Monthly. One of the most common mistakes visual merchandisers and retailers make is leaving their product and/or window displays up for entire seasons. ...
  • #2) Group In Threes. ...
  • #3) Make It Visible. ...
  • #4) Color Coordinating. ...
  • #5) Tag It.

Do you need qualifications to be a visual merchandiser? ›

You'll usually need: 2 or more GCSEs at grades 9 to 3 (A* to D), or equivalent, for a level 2 course. 4 or 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, for a level 3 course. 1 or 2 A levels, a level 3 diploma or relevant experience for a level 4 or level 5 course.

What is the average age of a visual merchandiser? ›

The average age of an employed visual merchandiser is 40 years old.

What is the professional skill of a merchandiser? ›

Communication skills

Merchandisers interact with a wide variety of people including manufacturers, business owners, suppliers, stores and retail staff. Effective communication is an important part of their job. As a merchandiser, you should be good at written and verbal communication, and comfortable with negotiations.

What are interview questions for visual merchandiser? ›

General visual merchandiser interview questions
  • Tell me about yourself.
  • What are your greatest strengths as a visual merchandiser?
  • What are your greatest weaknesses as a visual merchandiser?
  • Why did you want to become a visual merchandiser?
  • Why do you want this job?
  • Where do you see yourself in 10 years?
Jan 26, 2023

What is the scope of fashion merchandising? ›

Scope of fashion merchandising

Buying fashion apparel and accessories for resale or department stores. Deciding on appropriate retail prices. Assessing trends, buying patterns and demographics of a target audience. Aiding direct manufacturing and production processes.

What are the four goals of visual merchandising? ›

Objectives of visual merchandising

To attract passers-by people to enter to store. To create a beautiful and positive ambiance in the store to make customers feel good by being in your store. To enhance the visual image of the store and to sell products by creating a beautiful place.

What are the 4 types of merchandise? ›

4 types of basic merchandise
  • Convenience goods. Convenience goods are necessary items that people require for basic survival and health. ...
  • Impulse goods. Impulse goods are items that customers buy without originally planning to when they entered the store. ...
  • Shopping products. ...
  • Specialty goods.
Jun 24, 2022

Why is merchandising job important? ›

Merchandisers play a key role within retail, as profits can be affected by how successfully they undertake their work. Merchandisers set prices to maximise profits and manage the performance of ranges, planning promotions and markdowns as necessary.

What are the 3 most important things in visual merchandiser? ›

Branding. Senses. Displays. These three words define the three most basic elements of visual merchandising and can help you win at the point of sale, no matter what type of merchandise you have to offer.

What are the 3 goals of visual merchandising? ›

There are three main objectives to visual merchandising: attracting customers to the products, increasing sales, and improving customer experience to retain customers.

What are the 5 most important elements of visual merchandising? ›

While much of the choices revolve around your specific tastes and preferences, it is how you make those choices work within the five key elements of Visual Merchandising, color, landscape, texture, communication and decor that make for an effective display.

What skills does a merchandiser need? ›

Key skills for merchandisers
  • commercial awareness.
  • confidence.
  • able to cope with pressure.
  • teamworking skills.
  • communication skills.
  • interpersonal skills.
  • leadership skills.
  • strong numerical and analytical skills.

What are the 4 rules of merchandising? ›

Merchandising Rules: Best Practices
  • Make sure product tags are highly detailed. ...
  • Combine products with discounts to increase basket size. ...
  • Make your website fresh with dynamic collections. ...
  • Highlight search results based on user data.


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